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The evolution of the sales function in the transformation of B2B

10 min 35 s

SDA Bocconi Insight The evolution of the sales function in the transformation of B2B Pronto per l’ascolto
0:00 10 min 35 s

Descrizione dell’episodio

In this podcast, Marco Aurelio Sisti Associate Professor of Practice in Marketing & Sales at SDA Bocconi, describes the evolution of the sales function as the basis for the omnichannel transformation of B2B. See omnystudio.com/listener for privacy information.